Welcome to the Ingenuity League
Kick-off for a strong partnership: SIEMENS becomes “Performance Partner” of FC Bayern Munich — and we deliver the playful highlight for the big press conference at the Siemens headquarters. On a large 10K multitouch wall, guests played our interactive basketball and football games, developed for SIEMENS on behalf of Berlin agency Prio Technology.
The game begins
In the reception area of the SIEMENS headquarters, visitors are greeted by an impressive 10K multitouch wall — built to convey current SIEMENS brand topics in a playful, interactive way. Since July 2017 the wall has had a new highlight: the “Ingenuity League”. Together with Berlin agency prio event management and their technology experts at prio technology, we developed two gripping 3D sports games for SIEMENS and FC Bayern Munich, letting visitors prove their skills in a virtual esports league.
In basketball, players take on the role of FC Bayern star Alex King: sink baskets, outsmart your opponent one-on-one and play your way to the top of the global high-score list.
In football, set in the legendary Allianz Arena, the aim is to dodge sliding tackles, beat the goalkeeper in a penalty shoot-out — and conquer the throne of the Ingenuity League here as well.
Gaming meets brand world
The project impressed not only with its technical finesse but also with its successful fusion of sport, technology and interactive entertainment. Working with SIEMENS and FC Bayern Munich showed how innovative ideas can be brought to life in a short time — creating a unique experience world that delights visitors playfully and makes the SIEMENS brand tangible in an exciting way.
