Mercedes — CASE Cosmos
The Mercedes “Business Innovation Lab” is the idea cosmos for the mobility concepts of tomorrow. To present its content attractively both internally and externally, we developed an innovative 70-inch 4K media table on behalf of creative agency WIRE Süden.
A cosmos made of triangles
The “Business Innovation Lab” acts as a multidisciplinary idea forge for new business models and a “seedbed for innovative ideas” within parent company Daimler. It independently develops novel mobility concepts and founds its own start-ups, such as Moovel, MyTaxi and CROOVE. To better connect different fields and areas of knowledge, employees are encouraged to exchange ideas, inspire each other and refine concepts together.
A 70-inch 4K multitouch media table integrates this fundamental process even more deeply into everyday work and makes it more accessible: a platform for presenting projects, gathering fresh input and expanding one’s own cosmos of ideas — while also providing an innovative way of presenting the content externally.
The visual concept of a planetary cosmos underlines the lab’s innovative character and symbolises open-minded curiosity, creative dreams and the know-how behind them. The cosmos, generated from triangles, can be explored interactively: choose a topic and the triangles fan out to reveal further content. An interface to a content management system ensures the cosmos keeps growing.
The collaboration
Creative agency WIRE Süden was responsible for design and overall production, commissioning the Pixelcloud pilots with the 3D realisation, the sound concept and the programming of the application.
