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EnBW · Mobile game · 2021

Smart Grid Heroes

The challenge: get a young audience excited about complex subject matter, convey the fascinating work and future challenges of a power grid operator — and spark interest in technical apprenticeships and IT. The result: the mobile game “Smart Grid Heroes”, which we conceived, designed and developed after winning the pitch.

Recruiting via mobile game

New talent for the power grid

Netze BW is an EnBW company that trains its own technical specialists in planning, operations, plant engineering, maintenance and IT. To attract new talent, Netze BW commissioned us to develop the interactive mobile game “Smart Grid Heroes” — with the goal of simulating grid operations as realistically, yet simply, as possible.

The focus is on conveying knowledge and playfully sparking curiosity and enthusiasm for grid topics. The game is marketed digitally via social media and draws attention at trade fairs — to raise interest and win over potential applicants.

Gamification for the grid

3D game meets 2D interface

To deliver the best solution for every requirement, we immersed ourselves in the complex subject matter and analysed the needs of the target group. Our concept combines a 3D game with a 2D interface: each profession has its own story, multiple levels and mini-games — for an easy entry that motivates continued play through achievements.

Laying cables, maintenance, repairs and digitalisation measures are rewarded with points; chasing a high overall score adds extra motivation. Different difficulty levels via time limits, external factors and resources bring even more challenge to the game.

Werden Sie zum Smart Grid Hero

Give it a try — but beware: Stromzilla is hungry for energy and will make life difficult for you and the residents! Apple App Store · Google Play