FilterFit Challenge
For MANN+FILTER we created FilterFit, an international gamification quiz for trade fairs that makes products playable — available in more than 20 languages.
Fighting fit in filtration
After the success of Pollenmania, we once again brought gaming and filtration together for MANN+FILTER: in the FilterFit Challenge, trade fair visitors test their knowledge of products and filtration — compact, competitive and great fun.
The gamification approach translates technical content into a playful experience: instead of leafing through brochures, visitors compete in a quiz, get to know the filtration solutions along the way and can win attractive prizes at the booth. That activates people, lowers the barrier to conversation and hands the booth staff the perfect opener — passers-by become players, players become conversation partners.
One special feature: the application runs directly in the browser — no app download or installation required. Scan a QR code and start playing. That makes the entry as low-threshold as possible and gets the challenge running on any smartphone in seconds, regardless of device or operating system.
The quiz is designed for international trade fair use and available in more than 20 languages — so the challenge works at fairs worldwide, ensuring packed booths and lasting brand experiences at every location.
To be continued
The FilterFit Challenge has been extremely well received — and our long-standing client MANN+FILTER is more than satisfied. Further joint projects are already being planned.
